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The day you first decided to become a hospitality owner probably sticks in your memory. They were exciting times for you and your family. It was a huge move. A move which many dream of, but not many follow through with.
If you are reading this, you were one of the brave ones. Your determination to provide a great life for your loved ones got you through.
But the picture you painted at the start was quickly dashed when you realised the other side of being a modern day hospitality owner.
Blood, sweat, tears… and for what? Little profit and less time with your family. Enthusiasm soon drains. You feel trapped in a never-ending cycle of early mornings, check-ins, check-outs, cleaning and maintenance. It can feel like Groundhog Day.
I know this story too well.
I was five when I got my first insight into the hospitality industry. My family opened The Grainary, a farm stay accommodation in Scarborough. It was such an adventure! I loved every second of it.
I would get to meet people from all over the world. So many interesting people and stories that enthralled me as I was growing up.
I left the farm in 2002 to explore the world. After travelling to every corner of the globe, I moved down to London in 2009 and worked in sales and marketing for some large enterprises. This is where I developed my skill set. I saw just how important social media and digital marketing was becoming in the modern world.
Living in London was a great experience, but after a “family meeting” in 2012, we decided to move back up north.
My parents were still running the farm, but they were struggling with the new demands of small business marketing. They had always relied on word of mouth and regulars returning… but the landscape had now changed, hospitality owners are now expected to have a marketing degree just to survive in this day and age.
After the discussion with my parents, they asked us to come back into the business. They wanted us to help them run it and bring in new blood.
I jumped at the chance; it was a fantastic opportunity for my family and me!
I applied my marketing knowledge to The Grainary, and things began to take off. It was unbelievable – in 18 months, we had achieved a Top 3 position on TripAdvisor, new direct bookings increased by 50% and we had a Facebook following of over 8000 people. The business meant so much to me.
We had to bring in more staff, and anyone who has hired staff knows that the more you have, the more drama it creates! Coupled with raising a young child and working with my wife at the same time, it got pretty stressful.
We loved it, though, I’m not going to say it was all rosy (try working with your Mum and Dad 24/7!) but I’m very proud of the work we did at the Grainary.
However, the experience got me thinking…
There must be thousands of other people in this situation. Other hospitality owners that are expected to be internet marketing experts as well as cope with the day to day demands of this crazy industry.
And so Boostly was born…
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I created the company to boost direct bookings for independent hotels, guest houses or self-let properties. We use effective digital marketing methods that produce life-changing results.
We are well aware of the struggles that you face, and we want to help you to break free.
Every month, millions of people use Google to search for a place to stay in the UK.
But where does that business go? That’s right – to hotel chains and online travel agents with huge marketing budgets.
But let us let you in on a little secret…
There is a way to compete with these large budgets. With our help, independent hospitality businesses are attracting a larger proportion of these customers to their property and achieving more heads on beds.
Every Hospitality business is different and has a unique set of challenges to confront. I understand there isn’t a one size fits all approach, so my services are specifically tailored towards your needs and to help you reach your goals. These can include:
– Increasing your social media traffic, which helps raise awareness of your business for new customers, and encourages repeat business from past customers.
– Changes to your website to ensure you are converting the maximum number of visitors into customers. You have a short window to attract the attention of potential buyers and convert them into new customers, so you need to make it count!
– The creation of bespoke marketing plans for you. Using my years of experience I know what works for one business, might not work for another. I will sit down with you and create a marketing strategy to help you achieve your goals.
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Now is do or die time for independent hospitality owners.
You can either get left behind and see a decrease in customers, or keep up with the digital world and grow your business like never before.
So let’s do this…
Let us take care of your marketing while you take care of your guests.
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