This episode, I spoke to Ed Davies of E Davies Work about influencers. Ed used to run a 12-room B&B, along with a 150-seater restaurant and public pub. Now, he resides in the South of Spain and runs an online business that helps pub owners and hospitality businesses learn about digital marketing. He covers everything from setting up websites to SEO, campaigns, email marketing, Facebook advertising, influencers, and much more.
Ed Davies of E Davies Work talks about the importance of influencers
In this episode, we talked about influencer marketing and ways in can boost your direct bookings and occupancy rates. This new PR and marketing strategy has become easier since it first appeared, but at the same time, there's more legwork than there's been in the past. That is because anyone can be an influencer these days. You can advertise through almost anyone with a social media account. You don't have to spend a lot of money to accomplish this. Effective influencer marketing can be as easy as awarding a free drink to someone who checks in at your hospitality on Facebook.
To download this episode, go to our iTunes page.
To find out more about Ed, find him at E Davies Work's website.
The Boost Hospitality Podcast is now in season 3.
Also, over the past two seasons, I have helped hospitality owners all over the world learn about marketing tactics in bite-sized episodes. I teach you how to improve your direct bookings maximise your use of digital marketing.
I know that you're busy. You don't have time to listen to a long podcast. That is why every Boostly episode is under 30 minutes long. You can listen to whilst preparing breakfast or changing over the bedrooms in the morning.
Each episode has been designed to give you practical advice that you can immediately implement into your business.
If you would like more, visit www.boostly.co.uk/email and grab my free email guide on boosting your direct bookings in 5 simple steps.
More Podcast Episodes you will enjoy:
How to boost your bookings in five steps
The Booking Process – How a guest decides where to go
Blogs related to this episode:
Lin Mount – Why I don’t advertise my business on an OTA
